AIGA Austin - Design Ranch 2025
As my first team project after college and post-COVID, I had the opportunity to be Creative Director for Design Ranch. Working side-by-side with a team of talented creatives, I helped guide the creative flow and priorities. It was a chance to flex both my creative voice and my craving for collaborative energy.
Swag
Board of Directors
Tasha Bowling
Sponsorship Chair
Claudia Aparicio Gamundi
Entertainment Chair
Amanda Pasquali
Silent Auction Chair
Elyse Bartmettler
Workshops and Supplies
Noah Treviño
Special Projects
John McCabe
Special Projects
Bart Kibbe
Design Ranch Director
Sherri Dollar
Registration Chair
Tara Boyum
Art Director
Mando Gonzalez
Workshops and Supplies
Brandon Guidry
Social Media Chair
Luke Morris
Volunteer Chair
Creative Team
Tara Boyum
Art Director & Print Designer
Matt Dawson
Brand Identity Designer
Brandon Guidry
Social Media & Web Designer
Rachel Holt
Contributing Designer
Wayfinding
& Signage
While Matt Dawson shaped the brand identity, I designed this playful welcome book through the course of leading the creative direction. The concept celebrates Design Ranch’s adventurous, hands-on spirit of summer camp — blending bold typography, vibrant color, and approachable photography to set an energetic tone from the first page. My goal was to create a piece that’s both inspiring and practical, giving attendees a keepsake they’ll want to keep and use.
Book Design
